01
Customer strategy
Segmentation, value propositions, and go-to-market - grounded in how enterprise buyers and consumers actually decide.
01 / ABOUT
Business thinking meets tech fluency. No translation tax.
Most consultants speak strategy or engineering - I speak both, natively. That means faster diagnosis, decisions grounded in what's actually buildable, and outcomes that survive contact with reality.
I've done it across financial services, healthcare, medical technology, logistics and premium consumer goods – from C-suite workshops to leading the developers who build the result.
WIKTOR / WARSAW
FIELD A
Consulting
Customer strategy, innovation, and go-to-market - from boardroom to backlog.
FIELD B
Technology
From product strategy to delivery - fluent with the people who ship.
6+
INDUSTRIES, ONE LENS
3+
YEARS IN FINTECH & BANKING
8
COUNTRIES, ONE INNOVATION PIPELINE
1
POINT OF CONTACT
02 / SERVICES
What I do
02
AI adoption
Where AI genuinely pays off - use cases prioritised by value and feasibility, the change management to land them, and the capability to keep going.
03
Digital & innovation strategy
From ambition to a funded, sequenced roadmap - with the technology choices priced in from day one.
04
Strategy-to-delivery
Operating models, transformation, and hands-on delivery - including leading the development team. I stay until the change is real.
03 / SELECTED WORK
Problems I've been
in the room for.
BANKING · FINTECH01
Where should a bank compete with the neobanks?
- CHALLENGE
- A universal bank needed to decide which digital features to build for retail and SME clients – and which to leave to fintech partners.
- WHAT I DID
- Benchmarked the bank against the European neobank landscape, defined the product strategy, and scoped AI-powered features together with engineering.
- OUTCOME
- Prioritised feature roadmap and investment cases taken to the board.
ROLE: FINTECH SPECIALIST · ALIOR BANK
INNOVATION · 8 COUNTRIES02
One innovation pipeline for Central Europe.
- CHALLENGE
- Innovation ran separately across eight countries and multiple service lines – hard to compare, slow to reach clients.
- WHAT I DID
- Coordinated a single CE pipeline, ran the Innovation Academy and Innovation Framework, and facilitated sprints with client-consultant teams.
- OUTCOME
- A shared way to source, judge and ship ideas – with GenAI, Web3 and embedded-finance trends turned into client-ready briefs.
ROLE: CE INNOVATION COORDINATOR · DELOITTE
AI ADOPTION · ENTERPRISE03
AI roadmaps that actually get built.
- CHALLENGE
- Clients in healthcare, logistics and premium consumer goods wanted AI, but had no shared view of where it pays off or who would own it.
- WHAT I DID
- Ran C-suite workshops to align on the operating model, prioritised use cases, planned the change – then led the developer team building the solutions.
- OUTCOME
- Roadmaps that move from workshop to working software, with the same person accountable end to end.
ROLE: CONSULTANT, CUSTOMER STRATEGY · DELOITTE DIGITAL
NEXT04
Your problem
goes here.
Start a conversation →
Client details are kept confidential. Happy to walk through any of these in a call.
04 / HOW I WORK
Diagnose. Decide. Deliver.
01
Diagnose
Two weeks inside your numbers, your teams, your tech. No 80-slide theatre - the real problem, named.
02
Decide
Options priced in money, time, and risk. You choose with clear eyes - I make the trade-offs explicit.
03
Deliver
I stay until it ships. Strategy that ends at the slide deck is just expensive fiction.
Every business problem is now also a technology problem. Hiring two people to translate between them is the most expensive meeting in your company.
05 / EXPERIENCE
Track record
2025 - NOW
Consultant, Customer Strategy · Deloitte Digital
B2B and B2C customer strategy - go-to-market, commercial models, and customer experience. Second chapter at Deloitte, this time from the 35th floor.
2024 - 2025
FinTech Specialist · Alior Bank
FinTech partnerships and digital innovation inside the bank - working where banking's core meets the fintech ecosystem.
2022 - 2023
CE Innovation Coordinator · Deloitte
Ran innovation programmes across Deloitte Central Europe - Innovation Academy, Innovation Framework, time-to-market.
2022
Marketing & Communication · ImpactCEE
Digital marketing and product for CEE's flagship tech and innovation events.
2016 - 2018
Project Lead · GO Website
First venture: digital strategy and website projects - where the tech fluency started.
EDUCATION
MA & BA in Management · Kozminski University
Master's and Bachelor's in Management, Warsaw.
CERTIFICATIONS & STACK
Braze Certified Practitioner
Braze Marketing Specialist
Adobe Experience Platform (AEP)
Adobe Journey Optimizer (AJO)
Adobe Campaign (ACC)
Salesforce
Google Digital Marketing